Adscience is the product of collaboration between Adtrackxys and Ortec.
Adtrackxys was founded by specialists from the online media community and researchers specialised in mathematical prediction models and data mining.
Ortec (700 employees in 5 continents and 11 countries) provides solutions in the fields of staff planning, logistics planning, sports analytics, financial planning and revenue management.
AdScience aims to build close strategic relationships with its customers, in which marketing accountability is a key component.
The best results are achieved by deploying NOAX technology, basing your forecasts on as many relevant data sources as possible and making use of the insights derived from NOAX in each successive campaign. In addition, collaboration with Ortec enables AdScience to offer added value services in the field of revenue management (dynamic price management) and other optimisation applications.
AdScience’s customer database includes advertisers, media agencies and trading desks.